What Craft Beer Can Teach Us About Marketing a Small Business

I love craft beer. My friends and family would call it an obsession. It's no secret around the office that I want to eventually be an entrepreneur, creating and selling my own beer for a living. And like any good entrepreneur, I've been doing my homework.

It's so much more than just drinking beer though. In fact, that really isn't a part of it. If you just love beer, it's a lot easier to go find a six-pack and drink that than to make some on your own... which is infinitely easier than trying to do that for a living.